Tile

SCope
Product Design, Visual Design, User & Product Research, Usability Testing, Wireframing & Prototyping
Type
Concept & Case Study
Overview

Tile is a Bluetooth tracker that helps you find your keys, wallet, phone and everything that matters. It’s a beautifully simple concept that makes finding anything easy.

Challenge

Nearly half of Tile user rarely engage with their active tile devices and I believed there was a link between UX/UI design and user engagement.

Solution

Grow the Tile Premium community of users. Create and innovate new product lines. Increase user satisfaction of in-app experience. Grow users in a wider range of age (18-75). Create a fresh, yet user-centered experience (in-app & website). Further leverage product/app features to create more engagement with users. Leverage testimonials and recovery stories using their Tile.

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